Prada Offers Savage, Instinctive Menswear During Milan Fashion Week

Colleen Barry READ TIME: 17 MIN.

A model wears a creation part of the men's Prada Fall-Winter 2025-2026 collection, that was presented in Milan, Italy, Sunday, Jan. 19, 2025
Source: AP Photo/Luca Bruno

"Maybe, it reads as savage, primitive cavemen. I think that our aim was to make it feel warm and human and instinctive, but also kind of beautifully domestic in a way," Simons said backstage.

A model wears a creation part of the men's Prada Fall-Winter 2025-2026 collection, that was presented in Milan, Italy, Sunday, Jan. 19, 2025
Source: AP Photo/Luca Bruno

Collection Hallmarks

Cinematic references were broad and not specific to any film, director or even character type, Simons said. Western touches included scuffed cowboy boots and knitwear mimicking a wrangler's shirt - without creating characters or caricatures.

A model wears a creation part of the men's Prada Fall-Winter 2025-2026 collection, that was presented in Milan, Italy, Sunday, Jan. 19, 2025
Source: AP Photo/Luca Bruno

Feminine touches flourished. Men were invited to wear jewelry, such as bracelets with mini basketballs or baseballs. Chains with amulets hung from fine knits. Fake fur-lined hoods came in florals.

A model wears a creation part of the men's Prada Fall-Winter 2025-2026 collection, that was presented in Milan, Italy, Sunday, Jan. 19, 2025
Source: AP Photo/Luca Bruno

The silhouette mixed skinny trousers, often in bright rock-and-roll satin, with more ample volumes like pajama tops or slightly ratty sweaters. Suits required no shirts, as the designers advocated instinctive dressing.

A model wears a creation part of the men's Prada Fall-Winter 2025-2026 collection, that was presented in Milan, Italy, Sunday, Jan. 19, 2025
Source: AP Photo/Luca Bruno

One look seemed to distill the collection to its boyish essence: Straight leg jeans with a knit top featuring striped detailing, worn with floral-stamped cowboy boots.

A model wears a creation part of the men's Prada Fall-Winter 2025-2026 collection, that was presented in Milan, Italy, Sunday, Jan. 19, 2025
Source: AP Photo/Luca Bruno
A model wears a creation part of the men's Prada Fall-Winter 2025-2026 collection, that was presented in Milan, Italy, Sunday, Jan. 19, 2025
Source: AP Photo/Luca Bruno

The Setting

The ever-transforming showroom inside the Prada Foundation's Deposito contemporary art space was sheathed in Art Noveau carpet, and the runway was set on raised metal scaffolding. Simons said it represented contrasts, decoration and a work-in-progress.

A model wears a creation part of the men's Prada Fall-Winter 2025-2026 collection, that was presented in Milan, Italy, Sunday, Jan. 19, 2025
Source: AP Photo/Luca Bruno

Trend Watch

Suits require no shirts. Two puffers are better than one. Raw shearling collars let loose primitive instincts. Subtle jewelry and florals for men. Cowboy boots.

William Gao and Olivia Hardy arrive as they attend at the men's Prada Fall-Winter 2025-2026 collection show, that was presented in Milan, Italy, Sunday, Jan. 19, 2025
Source: AP Photo/Antonio Calanni

Star Power

Prada's front row hailed from across the globe and disciplines, including British actor and musician William Gao, arriving with British musician Olivia Hardy, U.S. actor Keith Powers, South Korean actress Kim Tae-ri, Chinese table tennis player Ma Long and British actor Louis Patridge. A crowd of fans waited just beyond a barricade to cheer them all.

Li Xian arrives as he attends at the men's Prada Fall-Winter 2025-2026 collection show, that was presented in Milan, Italy, Sunday, Jan. 19, 2025
Source: AP Photo/Antonio Calanni
Sebastian Stan arrives as he attends at the men's Prada Fall-Winter 2025-2026 collection show, that was presented in Milan, Italy, Sunday, Jan. 19, 2025
Source: AP Photo/Antonio Calanni
Keith Powers arrives as he attends at the men's Prada Fall-Winter 2025-2026 collection show, that was presented in Milan, Italy, Sunday, Jan. 19, 2025
Source: AP Photo/Antonio Calanni
Louis Partridge arrives as he attends at the men's Prada Fall-Winter 2025-2026 collection show, that was presented in Milan, Italy, Sunday, Jan. 19, 2025
Source: AP Photo/Antonio Calanni
Ma Long arrives as he attends at the men's Prada Fall-Winter 2025-2026 collection show, that was presented in Milan, Italy, Sunday, Jan. 19, 2025
Source: AP Photo/Antonio Calanni
Win Metawin Opas-iamkajorn arrives as he attends at the men's Prada Fall-Winter 2025-2026 collection show, that was presented in Milan, Italy, Sunday, Jan. 19, 2025
Source: AP Photo/Antonio Calanni
Kim Tae-Ri arrives as she attends at the men's Prada Fall-Winter 2025-2026 collection show, that was presented in Milan, Italy, Sunday, Jan. 19, 2025
Source: AP Photo/Antonio Calanni

by Colleen Barry

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