Sold Out! Who Snagged Beyonce's adidas x IVY PARK Collection?

Friday October 30, 2020

adidas x IVY PARK collection
adidas x IVY PARK collection  (Source:addidas)

adidas and Beyoncé revealed the second product offering in their partnership with the adidas x IVY PARK collection. Aptly called "Drip 2", the collection includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear and accessories, available exclusively on adidas.com and adidas app on October 29, the collection immediately sold out, with fans lined up at retailers for an October 30 drop.

"This is my Park"
Revealed via a series of images and videos featuring Beyoncé, the artist, creative visionary, mother and businesswoman asks the viewer to find their park — the place, imagined or real, that defines and centers them.

Where is your beast mode? What drives you? Where do your dreams lie? What is your motivation? The answer (according to Beyoncé): "your park" and the second collection from adidas x IVY PARK. Inspired by the inner beauty, strength, resilience and energy of artists who have found their respective parks, Beyoncé and adidas celebrate remaining positive and always finding joy.

adidas x IVY PARK collection  (Source: addidas)

The Collection
adidas x IVY PARK pushes traditional performance wear boundaries to deliver a functional, stylish and always inclusive collection. Rendered in a vivid color palette of real coral, mesa, yellow tint, dark green and green tint, styles illustrate a work ethic as relentless and innovative as that of their creator.

The Drip 2 collection includes everything the wearer needs to own the gym to life transition and utilizes UNITE FIT as the new standard of inclusive and genderless sizing, allowing an impressive size range of XXXS-4X for the apparel collection in many styles. For accessories, a selection of belts, socks and hats, alongside functional belt bags, fanny packs and a duffle bag complement the utility and versatility of the apparel collection.

IVY PARK also expands its footwear offerings with six new styles, including updated colorways of the IVY PARK Ultra Boost, Nite Jogger and Super Sleek 72 silhouettes, while introducing the IVY PARK Forum sneaker in both Mid and Lo offerings. The footwear reinterprets classic adidas silhouettes and incorporates innovative lacing and hook systems, allowing the wearer to clip the shoes to a gym bag.

Beyoncé is the sole owner of IVY PARK and one of the first Black women to be the sole owner of an athleisure brand. Prices range from $25 for accessories to $200 for outerwear.

Comments on Facebook