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Miami Beach Pride Expands to Nine-Day LGBTQ+ Celebration

Thursday Jan 16, 2020
Miami Beach Pride Expands to Nine-Day LGBTQ+ Celebration
  (Source:AP)

Miami Beach Pride announced its expansion from a week-long event to a nine-day extravaganza taking place March 28 - April 5, 2020. New events and activations, including a voguing ball featuring Jason Rodriguez from the hit FX series "Pose" and a queer art pop up, celebrate South Florida's diverse and creative LGBTQ+ community while nodding to Miami Beach Pride's 2020 theme: "Let's Have a Ball."

A tribute to the organization's home of Miami Beach, the "Let's Have a Ball" theme salutes the organization's 12-year heritage while showcasing the City of Miami Beach's attributes. Event decor and marketing content will feature popular beach motifs, such as beach balls, volleyballs, palm trees, ocean waves, and art deco architecture elements, to amplify the Miami Beach experience for locals and visitors alike.

The "Let's Have a Ball" theme also recognizes ball culture and South Florida's diverse LGBTQ+ community. Inspired by balls (as seen on "Pose"), where participants walk and vogue for prizes while fostering a sense of family and togetherness, the theme celebrates all members of the LGBTQ+ community, friends, allies and supporters.

Event decor and marketing content will reflect this aspect of the "Let's Have a Ball" theme as well. Sharp geometric shapes, strong colors and rich textures in Miami Beach Pride's marketing content echo the South Florida LGBTQ+ community's strength and pride.

The 2020 event schedule is being finalized. Dates are confirmed for the two-day Miami Beach Pride Festival and Pride Parade.

More than 100,000 participants and spectators are expected to attend the two-day Miami Beach Pride Festival in Lummus Park on Saturday and Sunday, April 4-5, 2020. Guests can enjoy live performances from world-class DJs, entertainers and celebrities on two stages. Guests can also take a ride on a Ferris Wheel, meet representatives from pro-LGBTQ+ nonprofit organizations and businesses, and savor delicious food and cocktails.

The main event - the 12th Annual Pride Parade - takes place Sunday, April 5, 2020. Beginning at noon on Ocean Drive from 5th to 15th Streets, thousands of Miami Beach Pride Parade participants and spectators will showcase their pride with colorful costumes and fabulous floats.

Following the parade, guests are invited to celebrate their pride once again during the second day of the Miami Beach Pride Festival. Performances from A-list headliners, international DJs, local and world-renowned performers, drag queens and more await. Admission to the festival and parade is free and open to the public.


About Miami Beach Pride

Miami Beach Pride is a nine-day celebration taking place March 28-April 5, 2020. Events include a rainbow flag-raising ceremony at Miami Beach City Hall, a festival and parade with exclusive VIP areas, renowned celebrities, musical performances, refreshments, food, a lounge for LGBTQ+ seniors, "The Garden of Eve" Women's tent, the Tea Tent, and family-friendly and pet play areas. Other events include a Pride Lights the Night remembrance for the victims of the PULSE nightclub shooting, a Miss Miami Beach Pride drag queen pageant and an exclusive VIP Gala.

Since its inception in 2009, Miami Beach Pride has grown from a neighborhood event to an international extravaganza featuring A-list celebrities such as Gus Kenworthy, Ross Mathews, Bebe Rexha, Elvis Duran, Iggy Azalea, Jordin Sparks, Gloria Estefan, and Adam Lambert. After its inaugural year in 2009, with an estimated 15,000 spectators, Miami Beach Pride has grown to an event attracting approximately 170,000 attendees. In addition to parade spectators, the 2019 event included more than 100 parade contingencies, 30 floats, and 5,000 participants.

Miami Beach Pride is made possible with the support of the Miami Beach Visitor and Convention Authority, the City of Miami Beach, the Miami-Dade County Tourist Development Council, the Miami-Dade County Department of Cultural Affairs, the Cultural Affairs Council, the Miami-Dade County Mayor and Board of County Commissioners. Celebrity Cruises returns as a presenting sponsor. While still a work in progress, additional sponsors for Miami Beach Pride 2020, as of January 14, 2020, include Atlantic Broadband; Capital One; Edge Media Network; NBC 6, Telemundo 51 and Comcast Spotlight; The Postcard Agency; Source Events; W. BRADFORD; Coca-Cola; Dr. Brandt Skincare; the Greater Miami Convention and Visitors Bureau; HealthMerch; Miami Foundation; TD Bank; and Tito's Handmade Vodka.

For more information about Miami Beach Pride 2020, please visit www.miamibeachpride.com

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